“We’re introducing a new line of green-based insurance products”
Right now, “green” focused companies are spending more on new product development and launches, reflecting the first round of competition in this area. However, the roadmap is laid out for the next round, which will be on measuring the total impact on the environment and society. Enterprises must manage the definition of these footprints and realize that they will become competitive areas in the future.
The successful enterprise is transparent, but unobtrusive. Find creative ways to provide relevant information such as web sites and codes on packaging that allow interested customers to look up details – sourcing information, potential environmental impact, recycling instructions – while in the store or later, at home.
Partner with NGOs to monitor and inspect facilities or to assist in establishing industry standards
Do you understand your customers’ CSR expectations? Are you involving them in solutions?
Do you know which NGOs your customers listen to and are you collaborating with those groups?
Have you gained insights from current green initiatives that can be applies to your broader corporate social responsibility strategy?
Are you offering employees the opportunity to personally make a difference?
How do you ensure that actions taken throughout the enterprise – and the extended value chain – are consistent with your CSR values and stated policies?
At Nighthawk Consulting, we use advanced analytical methods to find better ways to identify suppliers, negotiate purchases, and manage contracts. We help you take advantage of the opportunities hidden in your data, before they become the problems you should have forseen.
The number of advocacy groups collecting and reporting information on companies’ actions continues to grow.
Customers, Citizens, Regulators, Employees, and Boards are sensitized to a wide array of issues:
Child Labor
Recycling
Product Safety
Energy Usage
Consumers will increasingly make choices based on the sources of the products they buy, even the ingredients and processes used in making these products.
Corporate identity and CSR are intertwined.
Starts with “green” products and services, gradually expanding into “footprint”
